How can companies ensure that frontline employees are properly trained to effectively gather and utilize customer feedback in real-time to enhance the overall customer experience and drive business growth?

Companies can ensure that frontline employees are properly trained by providing comprehensive training programs that focus on customer feedback collection and utilization. This training should include practical exercises, role-playing scenarios, and ongoing support and coaching. Utilizing technology such as feedback management systems can also help streamline the feedback process and provide real-time insights to frontline employees. Additionally, creating a culture that values and prioritizes customer feedback, and incentivizing employees to actively engage with customers and feedback can further enhance their ability to gather and utilize feedback effectively.