How can companies train their employees to effectively use storytelling techniques to enhance customer engagement and drive sales?

Companies can train their employees to effectively use storytelling techniques by providing them with workshops or training sessions focused on storytelling skills. They can also encourage employees to practice storytelling in their interactions with customers and provide feedback for improvement. Additionally, companies can create guidelines or templates for employees to follow when crafting their stories to ensure consistency and effectiveness. Regular practice and reinforcement of storytelling techniques through coaching and role-playing can help employees become more skilled at engaging customers and driving sales.