How can companies ensure that their employees are properly trained to effectively integrate technology into their customer interactions without losing the personal touch that customers value in their experiences?

Companies can ensure that their employees are properly trained by providing comprehensive training programs that focus on both technological skills and customer service. This can include hands-on practice with various technologies, role-playing scenarios, and ongoing support and feedback. It is important for companies to emphasize the importance of maintaining a personal touch in customer interactions, even when utilizing technology. Encouraging empathy, active listening, and problem-solving skills can help employees balance the use of technology with personalized customer experiences. Regularly evaluating and updating training programs based on customer feedback and industry trends can also help ensure that employees are effectively integrating technology while maintaining a personal touch.