How can companies ensure that their employees are properly trained to effectively utilize technology for personalized customer service, while still maintaining a human connection with customers?

Companies can ensure their employees are properly trained by providing comprehensive training programs that focus on both technical skills and interpersonal communication. This training should emphasize the importance of balancing technology with human interaction to create a personalized customer experience. Regular feedback and coaching sessions can help employees refine their skills and ensure they are effectively utilizing technology while maintaining a human connection with customers. Encouraging a customer-centric culture within the organization can also reinforce the importance of building relationships and understanding customer needs beyond just using technology.