What role does leadership play in fostering a culture of exceptional customer experience within a company, and how can leaders effectively inspire and motivate employees to embody the brand values in their interactions with customers?

Leadership plays a critical role in fostering a culture of exceptional customer experience within a company by setting the tone, providing direction, and modeling the desired behaviors for employees to follow. Leaders can effectively inspire and motivate employees to embody the brand values in their interactions with customers by clearly communicating expectations, providing training and resources, recognizing and rewarding desired behaviors, and leading by example through their own interactions with customers. By creating a supportive and empowering environment, leaders can cultivate a team of engaged and customer-focused employees who are committed to delivering exceptional service and upholding the brand values.