What role does technology play in helping companies effectively measure and analyze customer feedback to ensure their customer experience initiatives align with their overall business goals and objectives?

Technology plays a crucial role in helping companies effectively measure and analyze customer feedback by providing tools such as surveys, social media monitoring, and sentiment analysis. These technologies allow companies to gather real-time feedback from customers across various channels and analyze the data to identify trends and patterns. By leveraging technology, companies can ensure that their customer experience initiatives are aligned with their overall business goals and objectives, leading to improved customer satisfaction and loyalty.