How can companies effectively tailor their customer experience strategies to resonate with diverse cultural backgrounds and societal norms, while still maintaining a cohesive brand identity on a global scale?

Companies can effectively tailor their customer experience strategies to resonate with diverse cultural backgrounds and societal norms by conducting thorough research on the target audience's preferences, values, and behaviors. They can also collaborate with local experts or partners to gain insights and ensure cultural sensitivity. Additionally, companies should prioritize inclusivity and diversity in their marketing campaigns and product offerings to appeal to a wide range of customers. While doing so, it is important for companies to maintain a cohesive brand identity by highlighting core values and messaging that align with their overall brand image across different regions.