How can companies ensure that recognition through awards and certificates remains meaningful and impactful over time, in order to sustain employee motivation and performance levels in a rapidly changing work environment?

Companies can ensure that recognition through awards and certificates remains meaningful and impactful over time by regularly updating and revising their recognition programs to align with changing employee needs and preferences. They should also ensure that the criteria for receiving awards are clear, fair, and transparent to maintain credibility and motivation among employees. Additionally, companies can make recognition more impactful by personalizing it to each individual, acknowledging their unique contributions and strengths. Lastly, companies should foster a culture of continuous feedback and communication to ensure that recognition is timely and relevant, thus sustaining employee motivation and performance levels in a rapidly changing work environment.