How can companies ensure that the integration of CX values into their corporate culture is sustained over time and continues to positively impact overall business performance and customer satisfaction?

Companies can ensure the integration of CX values into their corporate culture is sustained by consistently reinforcing these values through employee training, communication, and recognition programs. It is important for leadership to lead by example and demonstrate a commitment to CX values in their actions and decisions. Regularly collecting and analyzing customer feedback can help identify areas for improvement and ensure that the company's CX efforts are aligned with customer expectations. Additionally, creating a feedback loop between employees and customers can help maintain a customer-centric culture and drive continuous improvement.