How can CX ambassadors ensure that the improvements made based on customer journey mapping are sustainable and continue to positively impact the customer experience over time?

CX ambassadors can ensure the sustainability of improvements made based on customer journey mapping by regularly monitoring and analyzing customer feedback and data to identify any emerging issues or areas for further enhancement. They should also collaborate with cross-functional teams to implement long-term solutions and ensure that all departments are aligned in delivering a consistent and seamless customer experience. Additionally, ongoing training and communication with employees can help embed the new processes and customer-centric mindset into the organization's culture, ensuring that the positive impact on customer experience is maintained over time.