How can companies ensure that their customer-oriented culture is sustainable and continues to positively impact employee behavior and customer satisfaction over the long term?

Companies can ensure that their customer-oriented culture is sustainable by consistently reinforcing the importance of customer satisfaction through training, communication, and recognition programs. They should also empower employees to make decisions that prioritize customer needs and provide them with the necessary resources and support to deliver exceptional service. Additionally, fostering a work environment that values and rewards customer-centric behavior, while also regularly seeking feedback from both employees and customers to identify areas for improvement, can help maintain a customer-oriented culture in the long term.