How can companies ensure that their customer orientation culture remains strong and continues to positively impact overall business performance over time?

Companies can ensure that their customer orientation culture remains strong and positively impacts overall business performance by consistently seeking feedback from customers to understand their needs and preferences. This feedback can be used to tailor products and services to better meet customer expectations. Additionally, companies can invest in ongoing training and development for employees to ensure they are equipped to deliver exceptional customer service. Lastly, creating a customer-centric mindset at all levels of the organization, from leadership to frontline employees, will help reinforce the importance of prioritizing customer satisfaction in all business decisions.