How can companies ensure that their customer-centric culture is sustained over time and not just a short-term initiative? What strategies can they implement to continuously reinforce and strengthen this culture among employees at all levels of the organization?

Companies can ensure that their customer-centric culture is sustained by embedding it into their core values and mission statement, making it a fundamental part of the organization's identity. They can also invest in ongoing training and development programs to educate employees on the importance of customer satisfaction and provide them with the necessary skills to deliver exceptional service. Additionally, companies can establish regular feedback mechanisms to gather insights from customers and employees, allowing them to continuously improve and adapt their approach to meet evolving needs. By recognizing and rewarding employees who exemplify customer-centric behaviors, companies can reinforce this culture and create a sense of accountability at all levels of the organization.