How can leaders ensure that their efforts in fostering a customer-centric culture are sustained over time, rather than being a short-term initiative?

Leaders can ensure the sustainability of a customer-centric culture by consistently communicating the importance of customer focus throughout the organization, embedding customer-centric values into the company's mission and vision, and aligning performance metrics and rewards with customer satisfaction. They should also invest in ongoing training and development to ensure that employees at all levels understand and prioritize the needs of customers. Finally, leaders must lead by example and demonstrate their commitment to a customer-centric culture through their actions and decisions.