How can companies ensure that their customer-centric culture initiatives are not just a one-time effort, but rather become ingrained in the company's core values and practices for the long term?

Companies can ensure that their customer-centric culture initiatives are not just a one-time effort by consistently reinforcing the importance of customer satisfaction throughout the organization. This can be achieved through regular training sessions, communication of success stories, and recognition of employees who exemplify customer-centric behavior. Additionally, integrating customer feedback into decision-making processes and setting clear customer-focused goals can help make customer-centricity a part of the company's DNA. Finally, leadership must lead by example and consistently demonstrate their commitment to putting the customer first in all aspects of the business.