How can companies ensure that their customer-centric culture is not just a temporary initiative, but becomes ingrained in the company's values and practices for the long term?

Companies can ensure that their customer-centric culture becomes ingrained in their values and practices for the long term by consistently reinforcing the importance of customer satisfaction at all levels of the organization. This can be achieved through regular training, communication, and recognition of employees who exemplify customer-centric behaviors. Additionally, companies should align their business processes, policies, and decision-making with the goal of putting the customer first. Finally, seeking feedback from customers and using that feedback to continuously improve products and services will help to solidify a customer-centric culture in the long term.