How can companies ensure that their customer-centric culture initiatives are not just a short-term trend, but are ingrained in the company's values and practices for long-term success in a competitive market environment?

To ensure that customer-centric culture initiatives are sustained for long-term success, companies must embed these values and practices into every aspect of their organization, from hiring and training to decision-making processes. This involves creating a clear and consistent customer-focused vision that is communicated and reinforced at all levels of the company. Additionally, companies should regularly collect and analyze customer feedback to continuously improve their products and services, demonstrating a commitment to meeting customer needs and expectations. Finally, leadership must lead by example and prioritize customer satisfaction as a core value, setting the tone for the entire organization to follow suit.