How can companies ensure that the efforts put into creating a customer-centric culture and promoting continuous improvement are sustainable and long-lasting within their organization?

Companies can ensure the sustainability of a customer-centric culture and continuous improvement by consistently reinforcing these values through leadership actions, employee training, and recognition programs. It is important to integrate these principles into all aspects of the organization's operations and decision-making processes. Regularly soliciting feedback from customers and employees can help identify areas for improvement and ensure that the company remains focused on meeting customer needs. Finally, fostering a culture of adaptability and innovation will help the organization evolve and stay relevant in a rapidly changing business environment.