How can companies ensure that their culture of appreciation and recognition is sustained over time and not just a temporary initiative to boost employee morale?

Companies can ensure that their culture of appreciation and recognition is sustained by embedding it into their core values and mission statement. They can also provide ongoing training for managers on how to effectively recognize and appreciate employees. Additionally, creating programs and initiatives that consistently celebrate and reward employee achievements can help to reinforce a culture of appreciation over time. Regular communication and feedback from employees can also help to ensure that appreciation and recognition efforts are meaningful and impactful.