How can companies ensure that their cultural awareness initiatives are sustainable and continue to positively impact customer experience in the long term?

Companies can ensure the sustainability of their cultural awareness initiatives by embedding them into their core values and business practices. It is important to provide ongoing training and education to employees to maintain awareness and understanding of different cultures. Regularly seeking feedback from customers and employees can help companies identify areas for improvement and adapt their initiatives accordingly. Additionally, fostering a diverse and inclusive work environment can further support long-term positive impacts on customer experience.