How can organizations ensure that cross-functional training sessions and a collaborative culture are sustained over time to consistently improve the customer experience, and what strategies can be implemented to address any potential challenges or obstacles that may arise in the process?

Organizations can ensure that cross-functional training sessions and a collaborative culture are sustained over time by incorporating them into their regular training and development programs, making them a priority in performance evaluations, and fostering open communication channels between departments. To address potential challenges or obstacles, organizations can implement regular feedback mechanisms to identify issues early on, provide ongoing support and resources to teams, and create a reward system to incentivize collaboration and participation in training sessions. Additionally, establishing clear goals and expectations for cross-functional collaboration and training can help keep teams aligned and motivated towards improving the customer experience consistently.