How can organizations ensure that cross-functional team-building activities are not just a one-time event, but a continuous process that fosters ongoing improvements in customer experience and employee satisfaction?

Organizations can ensure that cross-functional team-building activities are not just a one-time event by incorporating them into regular team meetings or retreats. They can also establish clear goals and objectives for the activities that align with the organization's overall mission and values. Additionally, organizations can encourage ongoing communication and collaboration between team members from different departments to sustain the momentum and foster a culture of teamwork. Finally, leaders should provide regular feedback and recognition for team members who demonstrate collaboration and contribute to improving customer experience and employee satisfaction.