How can companies ensure that cross-functional collaboration initiatives are sustained over time to continuously drive innovation within the organization?

Companies can ensure sustained cross-functional collaboration by establishing clear goals and objectives for the initiative, providing ongoing training and support for employees involved, creating a culture that values collaboration and rewards innovative thinking, and regularly evaluating and adjusting the collaboration process based on feedback and results. Additionally, having strong leadership support and communication across different departments can help maintain momentum and drive innovation within the organization. Regularly celebrating successes and sharing best practices can also help keep employees engaged and motivated to continue collaborating.