How can companies ensure that cross-departmental meetings are not just a one-time event, but rather an ongoing and sustainable driver of creativity and innovation within their teams?

Companies can ensure that cross-departmental meetings remain ongoing and sustainable by creating a regular schedule for these meetings, incorporating them into the team's workflow. They can also establish clear goals and objectives for each meeting to keep the focus on driving creativity and innovation. Additionally, providing opportunities for team members to share ideas and collaborate on projects outside of meetings can help maintain momentum and foster a culture of innovation. Finally, leadership should actively support and encourage cross-departmental collaboration, recognizing and rewarding successful outcomes to reinforce the importance of these interactions.