How can companies ensure that the benefits of intercultural training for their customer experience teams are sustained over time, and what strategies can be implemented to continuously improve intercultural competence within the team?

To ensure that the benefits of intercultural training are sustained over time, companies can provide ongoing support and resources for their customer experience teams, such as refresher courses, cultural immersion experiences, and coaching. Additionally, regular feedback and evaluation processes can help identify areas for improvement and track progress in intercultural competence. Strategies to continuously improve intercultural competence within the team include promoting a culture of diversity and inclusion, encouraging open communication and collaboration among team members from different cultural backgrounds, and providing opportunities for cross-cultural training and development. Regular team meetings and discussions on cultural awareness can also help reinforce the importance of intercultural competence within the team.