How can leaders ensure that their organization's customer-centric culture is not just a temporary initiative, but rather a sustainable and ingrained part of their company's DNA?

Leaders can ensure that their organization's customer-centric culture is sustainable by consistently reinforcing the importance of customer satisfaction and loyalty throughout all levels of the company. This can be achieved through ongoing training, communication, and recognition of employees who exemplify customer-centric behaviors. Additionally, leaders should align their business strategies, processes, and metrics with the goal of putting the customer at the center of all decision-making. By embedding customer-centric values into the company's core values and mission statement, leaders can ensure that it becomes an integral part of the company's DNA.