How can businesses ensure that role-swapping initiatives are sustainable and continue to drive positive outcomes for cross-functional collaboration and customer experience in the long term?

Businesses can ensure that role-swapping initiatives are sustainable by regularly evaluating the effectiveness of the program through feedback from employees and customers. They can also provide ongoing training and support to employees participating in role-swapping to ensure they have the necessary skills and knowledge. Additionally, creating a culture that values cross-functional collaboration and customer experience will help embed these initiatives into the long-term strategy of the organization. Regularly reviewing and adjusting the program based on results and feedback will also help ensure its continued success in driving positive outcomes.