How can companies ensure that the integration of CX values into their corporate culture is sustainable and continues to drive positive customer experiences in the long term?

Companies can ensure the sustainability of integrating CX values into their corporate culture by consistently reinforcing these values through training, communication, and recognition programs. They should also regularly gather feedback from customers and employees to identify areas for improvement and make necessary adjustments. Additionally, leadership should lead by example and prioritize customer-centric decision-making to ensure that CX remains a top priority in the long term. By embedding CX values into every aspect of the business and continuously striving to exceed customer expectations, companies can create a sustainable culture that drives positive customer experiences over time.