How can businesses ensure that their efforts to demonstrate appreciation for their employees are sustainable and continue to inspire and empower them in the long term, rather than being seen as just a short-term gesture?

Businesses can ensure that their efforts to demonstrate appreciation for their employees are sustainable by integrating appreciation into their company culture and values. This means consistently recognizing and rewarding employees for their hard work and contributions. Additionally, providing opportunities for growth and development, fostering open communication, and creating a positive work environment can help maintain long-term employee engagement and motivation. It is important for businesses to show genuine appreciation and invest in their employees' well-being to ensure that their efforts are not seen as just a short-term gesture.