How can companies ensure that their efforts to promote and reward behaviors aligned with their CX goals and values are not only effective in the short term, but sustainable in the long term to continuously improve company culture and employee engagement?

Companies can ensure the sustainability of their efforts by clearly defining and communicating their CX goals and values to employees, providing consistent training and support to help employees understand and embody these values. They can also establish regular feedback mechanisms to monitor progress and make adjustments as needed. Additionally, recognizing and rewarding employees who consistently demonstrate behaviors aligned with CX goals can reinforce the desired culture and foster long-term engagement. Lastly, integrating CX goals into performance evaluations and career development plans can further embed these values into the company culture for sustained improvement.