How can companies ensure that their "CX-Hero of the Month" program is sustainable and continues to drive innovation in their customer experience initiatives over the long term?

Sustainability
Companies can ensure the sustainability of their "CX-Hero of the Month" program by providing ongoing training and support to winners to help them stay motivated and continue driving innovation. They can also create a feedback loop to gather insights from customers and employees on the impact of the program and make necessary adjustments. Additionally, recognizing and rewarding employees for their contributions to customer experience on a regular basis can help maintain momentum and engagement. Lastly, integrating the program into the company culture and values can help embed a customer-centric mindset that will drive innovation in the long term.