How can companies ensure that their CX awards program is sustainable and continues to drive employee motivation and exceptional customer service over the long term?

Companies can ensure the sustainability of their CX awards program by regularly reviewing and updating the criteria to align with evolving customer expectations and business goals. They should also provide ongoing training and development opportunities to keep employees engaged and motivated. Additionally, recognizing and rewarding consistent performance, rather than just one-time achievements, can help maintain momentum and drive long-term success. Finally, fostering a culture of customer-centricity and empowerment, where employees feel valued and supported in delivering exceptional service, is essential for sustaining the impact of the CX awards program over time.