How can businesses ensure that their customer-centric culture remains sustainable and continuously evolves to meet changing customer expectations in the long term?

Businesses can ensure that their customer-centric culture remains sustainable and continuously evolves by regularly collecting and analyzing customer feedback to understand their changing expectations. They can also invest in ongoing training for employees to ensure they are equipped to deliver excellent customer service. Additionally, staying up-to-date with industry trends and competitors can help businesses anticipate and adapt to changing customer preferences. Implementing a system of rewards and recognition for employees who excel in customer service can also help reinforce a customer-centric culture in the long term.