"Can you provide an example of a successful social media campaign you have implemented to enhance customer engagement and satisfaction in a previous role? How did you measure the success of this campaign and what were the key takeaways for future strategies?"

In my previous role as a social media manager for a retail company, I implemented a successful social media campaign centered around a customer appreciation week. We created engaging content such as customer testimonials, behind-the-scenes videos, and interactive polls to increase customer engagement. We measured the success of the campaign by tracking metrics such as likes, shares, comments, and website traffic generated from social media. The key takeaways from this campaign were the importance of creating personalized content, fostering a sense of community among customers, and consistently monitoring and analyzing data to optimize future strategies.