Can you provide an example of a successful personalized email marketing campaign that resulted in a significant increase in customer engagement and conversions, and how did segmenting your customer base play a key role in its success?

One successful example of a personalized email marketing campaign was by a clothing retailer that segmented their customer base by purchase history and preferences. They sent targeted emails with product recommendations based on past purchases and browsing behavior, resulting in a 20% increase in click-through rates and a 15% increase in conversions. By segmenting their customers, the retailer was able to tailor their messaging and offers to specific customer interests, leading to higher engagement and conversions.

Keywords

email marketing personalized segmentation customer engagement conversions

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