How can companies ensure that their customer-centric culture and core values are not only upheld internally, but also reflected in their external branding and marketing efforts to further strengthen their relationship with customers?

Companies can ensure that their customer-centric culture and core values are reflected in their external branding and marketing efforts by aligning their messaging with their values, consistently delivering on promises made to customers, and actively seeking feedback to understand customer needs and preferences. They can also train employees to embody the company's values in their interactions with customers, and use customer testimonials and success stories to showcase the impact of their customer-centric approach. By integrating their core values into all aspects of their branding and marketing, companies can build trust and loyalty with customers, ultimately strengthening their relationship with them.