How can companies ensure that their intercultural competence initiatives are not only implemented effectively but also sustained over time within their customer experience teams, and what strategies can be put in place to continuously improve the global customer experience offered by the organization?

Companies can ensure the sustainability of intercultural competence initiatives within their customer experience teams by providing ongoing training and support, fostering a culture of diversity and inclusion, and incorporating intercultural competency into performance evaluations. To continuously improve the global customer experience, organizations can implement regular feedback mechanisms, conduct cultural sensitivity training for all employees, and establish cross-cultural mentorship programs to promote understanding and collaboration among team members from different backgrounds. Additionally, companies can leverage technology to customize customer experiences based on cultural preferences and expectations.