What strategies can businesses use to ensure that their employees are effectively embodying the brand's values in their interactions with customers on a day-to-day basis?

Businesses can ensure that their employees embody the brand's values by clearly defining and communicating those values to all staff members. Training programs should be implemented to educate employees on the brand's values and how to incorporate them into their interactions with customers. Regular feedback and performance evaluations can help reinforce the importance of upholding the brand's values in daily interactions. Additionally, recognizing and rewarding employees who consistently demonstrate the brand's values can further motivate them to embody those values in their customer interactions.