How can companies ensure that their employee advocacy programs are consistently driving positive results in customer experience, and what strategies can be implemented to maintain and improve upon these outcomes over time?

Companies can ensure that their employee advocacy programs consistently drive positive results in customer experience by providing comprehensive training and support to employees participating in the program. Regular monitoring and evaluation of the program's impact on customer satisfaction can help identify areas for improvement. Implementing feedback mechanisms to gather insights from both employees and customers can also help in maintaining and improving upon the outcomes over time. Additionally, recognizing and rewarding employees who excel in advocating for the company can further motivate them to continue delivering exceptional customer experiences.