In addition to conducting research and working with native speakers, what other strategies can brands use to ensure their message is culturally sensitive and resonates with a global audience when expanding into new markets?
A: Brands can collaborate with local cultural experts or agencies to gain insights into the target market's values, norms, and preferences. They can also conduct thorough market research to understand the cultural nuances and trends in the new market. Additionally, brands can adapt their messaging and visuals to align with the cultural sensitivities and communication styles of the target audience to ensure their message resonates effectively.
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