How can businesses ensure that they are staying ahead of the competition in the digital landscape when it comes to customer engagement strategies using emerging technologies?

Businesses can stay ahead of the competition in the digital landscape by continuously monitoring emerging technologies and trends in customer engagement. They should invest in research and development to experiment with new technologies and find innovative ways to engage with customers. Utilizing data analytics to understand customer behavior and preferences can also help businesses tailor their strategies effectively. Additionally, fostering a culture of innovation and agility within the organization can enable businesses to adapt quickly to changing market dynamics and stay competitive in the digital landscape.