How can companies successfully shift towards a more customer-centric approach in their decision-making processes to drive innovation and competitive advantage in today's rapidly evolving market landscape?

Innovation
Companies can successfully shift towards a more customer-centric approach by actively listening to customer feedback, conducting market research to understand their needs and preferences, and using this information to tailor products and services to meet those needs. By prioritizing customer satisfaction and incorporating their input into decision-making processes, companies can drive innovation and gain a competitive advantage in the market. This approach allows companies to stay ahead of competitors, anticipate market trends, and create products that truly resonate with their target audience.