How can employees proactively seek out customer feedback to ensure they are meeting and exceeding customer expectations on a consistent basis?

Improvements
Employees can proactively seek out customer feedback by implementing surveys, comment cards, or feedback forms at various touchpoints throughout the customer journey. They can also encourage customers to provide feedback through social media channels or online review platforms. Additionally, employees can directly ask customers for feedback during interactions and actively listen to their comments and suggestions to make improvements. By consistently seeking and acting on customer feedback, employees can ensure they are meeting and exceeding customer expectations.