How can artificial intelligence revolutionize the way companies gather and utilize customer data to create more personalized and targeted marketing strategies?

Artificial intelligence can revolutionize the way companies gather and utilize customer data by analyzing large volumes of data quickly and accurately to identify patterns and trends. This enables companies to create more personalized and targeted marketing strategies based on individual customer preferences and behaviors. AI can also automate the process of collecting and analyzing data, allowing companies to make real-time adjustments to their marketing campaigns for better results. Additionally, AI can help companies predict customer behavior and preferences, allowing them to anticipate their needs and offer more relevant products or services.