In addition to implementing access controls and training employees on data security best practices, what other proactive measures can companies take to safeguard customer information and prevent data breaches in today's rapidly evolving technological landscape?

In addition to access controls and employee training, companies can implement encryption technologies to protect sensitive data both at rest and in transit. Regularly updating and patching software and systems can also help prevent vulnerabilities from being exploited by cyber attackers. Conducting regular security assessments and audits to identify and address potential weaknesses in the organization's security posture is another proactive measure that can help safeguard customer information and prevent data breaches in today's rapidly evolving technological landscape.