How can companies ensure that their efforts in promoting intercultural competence within their customer experience teams are sustainable and continuously improving over time?

Companies can ensure the sustainability and continuous improvement of intercultural competence within their customer experience teams by implementing ongoing training programs that focus on cultural awareness and communication skills. They can also encourage diversity and inclusion within the workplace to foster a culture of understanding and respect. Regularly gathering feedback from customers and employees can help identify areas for improvement and ensure that efforts are meeting the needs of a diverse customer base. Additionally, establishing clear goals and metrics for measuring progress can help track the effectiveness of initiatives and make adjustments as needed.