How can companies ensure that their efforts to promote intercultural competence in customer experience teams are sustainable and continuously improving over time, and what strategies can they implement to adapt to the ever-changing global marketplace and customer needs?

Companies can ensure sustainability and continuous improvement in promoting intercultural competence by regularly assessing the effectiveness of their training programs, seeking feedback from employees and customers, and incorporating cultural diversity into all aspects of the organization. To adapt to the ever-changing global marketplace and customer needs, companies can implement strategies such as providing ongoing training and development opportunities, fostering a culture of open communication and collaboration among team members from different cultural backgrounds, and staying informed about current trends and best practices in intercultural communication. Additionally, companies can establish partnerships with organizations or consultants specializing in intercultural competence to stay ahead of the curve and continuously improve their customer experience teams.