How can companies ensure that their efforts to promote intercultural competence within their customer experience teams are not only effective, but also sustainable in the long term?

Companies can ensure the effectiveness and sustainability of promoting intercultural competence within their customer experience teams by implementing ongoing training programs that focus on cultural awareness, communication skills, and empathy. They can also encourage diversity and inclusion within the workplace to foster a culture of respect and understanding among team members. Additionally, companies should regularly assess the impact of their efforts through feedback from customers and employees, and make adjustments as needed to continuously improve intercultural competence within the team.