How can companies ensure that their employees are not only exhibiting customer-centric behavior, but also actively promoting and embodying company values in their interactions with customers?

Companies can ensure that their employees exhibit customer-centric behavior and embody company values by clearly communicating expectations through training and regular feedback. They can also incentivize and reward employees who consistently demonstrate these behaviors. Additionally, companies should lead by example and ensure that leadership demonstrates and reinforces the desired behaviors. Finally, creating a positive and supportive work environment where employees feel valued and empowered to make decisions in line with company values can help foster a customer-centric culture.