How can employees proactively prevent difficult customer interactions in the first place, and create a positive and welcoming environment for all customers?

Employees can proactively prevent difficult customer interactions by actively listening to customers, addressing their concerns promptly and professionally, and being empathetic towards their needs. Creating a positive and welcoming environment can be achieved by maintaining a positive attitude, being knowledgeable about products and services, and treating all customers with respect and courtesy. Additionally, providing clear communication, setting realistic expectations, and resolving any issues in a timely manner can help foster a positive customer experience.